Music Business For Dummies by Weisman Loren

Author:Weisman, Loren
Language: eng
Format: epub
Publisher: Wiley
Published: 2015-06-16T16:00:00+00:00

Bio

Promotional/ booking info/downloads

Pictures

Copyright notice

Videos

Privacy policy

Music

Contact information

Blog

Email list signup

Schedule

Subscribe/unsubscribe

Products

Store links

Reviews and testimonials

Social media

Many artists are moving to the scrolling one-page format, as you can see at http://kittylikesavocado.com/. This is where the main information is placed on one scrolling page with links to other subsidiary pages while still sharing the core information. This format also looks clean on mobile phones and tablet devices.

Many of these requirements are able to come from your social media pages and updated automatically in to your website. For example, the YouTube plug-in called TubePress (if you’re using WordPress for your website … and you should as it gives you the easiest options to update, edit, and alter your website) automatically updates your video page on your website with the videos you post on YouTube. More about WordPress plugins can be found in WordPress Web Design For Dummies by Lisa Sabin-Wilson (John Wiley and Sons, Inc.).

The same plug-ins pull pictures from Instagram, audio samples from SoundCloud, and blogs from your blogging page. This gives you the ability to consistently update your website without needing to even visit your site. Still, it’s important to create new content on a weekly basis that’s put directly on your website to help with your SEO.

The top of your website or the first page (called a home page) that shows up on computers or mobile devices should immediately give everyone a strong sense of who you are. Your logo, font, color scheme, and tagline should be present.

Have links visible and immediately available to direct visitors to Facebook, Twitter, YouTube, and Instagram for social media. Also provide clear tabs for people to get to your music, bio, and your contact info.

Attention spans are short these days. By presenting your core elements you’re able to engage people and make them stay longer to learn and hear more of you.

Don’t make people sign up to see your website or force them to like a page to enable them to get more information. Many up-and-coming artists follow this method from more established artists, and it turns people away. You can have exclusive content that people have to sign up for, but don’t make your first appearance be met with forcing a website visitor to sign up for an email list or like a page before they get a chance to decide if they like you.

Letting professionals do it right

Although you can easily build a free website, I recommend using a professional web designer to design your site the right way. A well-designed site coupled with a content management system ends up saving you thousands along with giving you the ability to change the site yourself without having to pay someone every time your content needs to be updated. Although WordPress is a free blog and website option, have a professional designer create a WordPress site so that you have lots of options for visitors.

Hiring the right web designer to layout your website and then give you instructions to update each section is a much better option than building a site on Wix or some other free website platforms.

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